Charles Jeffrey LOVERBOY AW24

Charles Jeffrey LOVERBOY AW24 is an ode to Moshkirk. To Scotland. To the rebellious spirits of a revived subculture that lives on strong to this day. It also speaks to the magical, the fables and stories, the absurd, and delivers this in a way that celebrates Charles Jeffrey LOVERBOY in all its playful glory.

It’s post punk and experimental, just like the story of Moshkirk. But upon the sighting of the Boo’ness Monster – the heart-stealing serpent that stalks the cold waters near the village of Moshkirk – this story, and subsequent AW24 collection, becomes whimsical and fantastical, yet simultaneously all too real.

Punk and playfulness combine with classic Edinburgh Suit tailoring adorned with Loverboys most popular knit graphics.  Chunky Wellie like boots come in furry leopard material, ready for tackling the Highlands of Boo’ness. Pinstripe miniskirts shift diagonally across the hips with rivets and buckles, while clashes of anarchic yellow grace zip-up tops, encouraging liveable, wearable, real-life clothing in this fantastical world of Moshkirk.

Mods and punks are embodied through cherry red double-breasted coats, stolen from their grannie’s wardrobe and re-fashioned with Charles Jeffrey LOVERBOY signatures – like our fearsome claw-detailed Moccasin Moggies.

Back to the dreamscape comes ethical knitwear. AW24’s is loose fitting, decorated in monstrous elements patched across the jumper. On the contrary, “LOVERBOY” is broken across another jumper, here playing into the dystopian undertones of a lost-in-time Moshkirkian’s uniform. Scarves are elongated, Little Kilt Dresses are skewed at the hem, even the stripes on a black and grey long sleeve polo top are twisted and subverted. Nothing is quite as it seems.

Charles Jeffrey LOVERBOY brings its own unique tartan inspired fabric to AW24 in the form of the Glasgow Suit silhouette; called Red Check MA Tartan in reference to the brands roots. Kilts are growing out of trousers. Traditional Argyle is interrupted on another post-punk, almost apocalyptic jumper with childlike gloves on dangling strings.